Published on: November 19, 2025
Last updated on: November 19, 2025
This blog is brought to you by Hana, our Local Explorer — a travel-savvy voice from our team who specializes in uncovering Japan's seasonal and regional gems.
Japan Ranked the World’s Most Desirable Country in 2025 — A Perfect Time to Explore Japan by Shinkansen
Japan has just been named the World’s Most Desirable Country in the 2025 Wanderlust Reader Travel Awards, announced on November 5, 2025. It’s the first time in 13 years that Japan has earned the top spot—highlighting its rare blend of precision, innovation, and deeply rooted cultural traditions.
Tokyo also ranked as the world’s 2nd most desirable city, while Hokkaido placed 7th among the world’s top regions.
Japan additionally secured 4th place globally in both the Culture & Heritage and Gastronomy categories, reaffirming its status as a country offering unforgettable travel experiences.
The awards—hosted by Wanderlust, the UK’s leading travel magazine—are entirely based on public voting. This year saw a record-breaking 208,000 readers casting more than 4.8 million votes, with the ceremony held at London’s National Gallery.
With global attention turning to Japan, there’s never been a better time to explore the country.
From Tokyo to Kyoto, Osaka, Nagano, Tohoku, and even Hokkaido, Japan’s extensive Shinkansen network connects major destinations quickly, safely, and comfortably. Whether you’re heading to cultural hotspots, snowy mountains, or coastal towns, the bullet train makes long-distance travel easy and stress-free.
Japan is now officially the world’s most desirable destination — and one of the best ways to experience it is by traveling on the Shinkansen.
Popular Destinations
What is shinkansen-ticket.com?
Shinkansen-Ticket.com is a Japan-based travel agency specializing in booking Shinkansen and limited express train tickets—including high-demand routes that are often difficult to secure. With nearly a decade of experience, we’ve built a reputation for reliable, flexible, and traveler-friendly service.
We provide both QR code-based tickets for easy station access, ideal for last-minute bookings, and physical paper tickets, which can be delivered to your home abroad, hotel, major post offices, or even a friend’s residence across Japan—perfect for carefully planned itineraries.
Our expertise in Japan’s rail system allows us to offer customized support with a deep understanding of routes, connections, and seating options—including oversized luggage seats, scenic views, and group arrangements.
Trusted by thousands of repeat customers and partnered with numerous hotels and travel agencies, we regularly assist in arranging train tickets for hotel guests and tour clients across Japan.